Marketing – How Do We Find Your Perfect Buyer?
The difference between you getting just an average price or a top price for your home usually comes down to the marketing plan your agent puts in place for your home. If your marketing plan doesn’t cut the mustard you’ll be guaranteed to get an average price.

That’s why… at Raine & Horne Glenelg we follow ‘Three Golden Rules’ to effectively marketing your property…anywhere… at any time…at any price…to anyone…under any conditions…

Our Three Golden Rules to your marketing plan is that it MUST;

1. Target the Right Market – WHO is the perfect buyer that resonates with your property?
2. Develop the Right Message – WHAT is the irresistible message to attract your perfect buyer… how do we connect with your buyer?
3. Use the Right Media – WHERE is the best “place” or media to advertise your property to find your perfect buyer… how do we reach your buyer?

Think of these three ‘golden rules’ as legs to a three legged stool; it can’t stand up with any one leg broken or missing. It needs all three legs. So there is only one way to get it right… that is, you must have the;

Right Market – Right Message – Right Media

At Raine & Horne Glenelg we work hard to get all three legs RIGHT. That’s why we find perfect buyers to purchase your property at a great price.

Market planning all starts before we even advertise your property… we develop a marketing campaign tailored to suit your timeframe and budget which identifies the Right Market for your property, based upon our expert knowledge of the market, local and demographics trends. We use this information to target where the majority of your buyers will come from.  We then develop the Right Message to attract the Right Market for your home, and finally we select the Right Media to get your Right Message out to your Right Market.

When selecting the media to find your perfect buyer we tailor our campaigns to use a wide range of tools such as; our buyer contact database, we use email campaigns and the internet, letterbox drops, signboards, feature property brochures, real estate window display, direct mail, newspaper editorials, national and local newspaper advertising, property magazine advertising for prestige property, open homes and much more.

At Raine & Horne we are at the cutting edge of best practice in media and technology. Our websites are designed with easy to use resources for buyers, sellers, renters and landlords. Our websites are constantly ranked as top industry sites in Australia with tens of thousands of properties displayed, and thousands of individual visitors recorded each day.

The Raine & Horne websites are well-planned innovative services to facilitate trouble-free service.

Before we develop a marketing plan for your property that targets your perfect buyer…we need to discuss how to set the price for your property. Most owners tend to set the price of their property on how much money they need from the sale of their property, rather than how much the market will pay.  Many real estate agents tell owners what they want to hear and so they overprice the property to win the listing. Beware of overpricing; overpricing is the most common reason properties fail to sell. Here’s why… read more